How to select the land for sale as your office space
Attractiveness
of the neighborhood, accessibility, pedestrian flow, surface, linear shop
window, etc. Are the points to look for to find the right location, one
that will allow your business to grow. Here are some of the tips to take care
while selecting an office space.
MARKET RESEARCH: THE ESSENTIAL KEY
Of course
you can crack this place with its charming backyard and its beamed ceilings for
your restaurant, but if it is placed in a narrow street, far from the centers
of activity and without possibility of parking, then it will be necessary -be
thinking about another location. California Land for Sale offers a lot of space for office purpose.
Market
research is the objective element of analysis of the behavior and the
local economic actors which allows you to determine, in a detached and entirely
business-oriented way, the neighborhoods to privilege to open your business.
Once the market study is done, you can go to the field to confront your ideas on
a local to reality.
A NEIGHBORHOOD SUITED TO YOUR MARKETING STRATEGY
The other
mistake not to do is to focus only on quantitative data and not on qualitative
data. It is not because a street is very frequented by pedestrians that it
will bring you wealth and development. If you offer high-end products and
services and you settle down on a street that is mostly popular, you risk
losing a lot of time.
THE LIFE OF THE NEIGHBORHOOD / STREET
The concentration of stores is also important: the other stores generate traffic that you can
benefit, even if they are competitors! If you're on your budget, look for
neighborhoods / streets with a locomotive, a trade that drains a lot of
traffic.
Beware of
the proximity: it is not because a room is located in a street perpendicular to
a busy street, just 20 meters from the corner that you will benefit from
traffic from the main street! It is quite possible that nobody ever
borrows your street!
OBSERVE IN THE FIELD
This is
why it is necessary to observe in the field to analyze the actual behavior of
consumers, at different times of the day, different days in the week, and
different months in the year. Only then will you know if this or that
street is passing or not, at what time. It is also in this way that you will
know precisely which direction passers-by, how (on foot, by public transport,
by car, by bicycle).
Always an
example: you found a well located place on a busy street, 20 meters to the
right of a bus / tram stop. But here you are: after observation on the
ground, you realize that the passengers always leave on the left! They
will never see your shop window!
FIND OUT MORE ABOUT NEIGHBORHOOD DEVELOPMENTS
Anticipate
by asking the town council for planning projects: if it is intended to
change the direction of a street, to make it pedestrian, to place it in one
direction, etc. it is better to know in advance. For as much as a
street that becomes pedestrian can bring customers, as a street that is more
accessible only in a direction of traffic can quickly make you lose traffic!
Conversely, other projects can
upgrade the site (construction of a shopping center, renovation of old
buildings, etc.). This step is therefore essential to anticipate.
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